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Prediction of Purchase Behaviors Based on Customer Demand Value Using Factorization Machines
https://uec.repo.nii.ac.jp/records/9113
https://uec.repo.nii.ac.jp/records/91137d7f0af8-fbde-4559-bb9c-945e28706464
名前 / ファイル | ライセンス | アクション |
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20181121050211329 (1.9 MB)
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Item type | 学術雑誌論文 / Journal Article(1) | |||||
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公開日 | 2019-04-10 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Prediction of Purchase Behaviors Based on Customer Demand Value Using Factorization Machines | |||||
言語 | ||||||
言語 | eng | |||||
キーワード | ||||||
言語 | en | |||||
主題 | factorization machines | |||||
キーワード | ||||||
言語 | en | |||||
主題 | customer demand value | |||||
キーワード | ||||||
言語 | en | |||||
主題 | purchase behavior | |||||
キーワード | ||||||
言語 | en | |||||
主題 | direct marketing | |||||
キーワード | ||||||
言語 | en | |||||
主題 | customer relationship management | |||||
キーワード | ||||||
言語 | en | |||||
主題 | prediction | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | journal article | |||||
著者 |
Miyamoto, Yuya
× Miyamoto, Yuya× Tsubaki, Michiko |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | This study focuses on Integrated Marketing Communication which is an important factor of Customer Relationship Management. The purpose of this study is to compare the customer sales data of two different types of stores in the confectionery industry, using the framework which is “Sources of Communication Messages in a Relationship”. In addition, this study proposes the method to categorize the customer’s pursuit values for each store based on sales data. And also this paper proposes the new approach that can promote sales while increasing the value of usage in customers’ living, based on devising a method to improve the efficiency of customer direct mail delivery, using Factorization Machines. The result shows the value that customers desire in each two shops is different from not only on-site investigation but also customer sales data. Furthermore, a customer demand value is defined in this study, the customer direct mail delivery is established to combine customer demand value with the result of purchase behavior prediction using Factorization Machines, makes that the value of usage in customers’ living increase and sales promote. | |||||
書誌情報 |
en : Journal of Advanced Management Science 巻 6, 号 4, p. 190-196, 発行日 2018-12 |
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出版者 | ||||||
出版者 | Journal of Advanced Management Science | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 21680787 | |||||
DOI | ||||||
関連タイプ | isIdenticalTo | |||||
識別子タイプ | DOI | |||||
関連識別子 | 10.18178/joams.6.4.190-196 | |||||
権利 | ||||||
権利情報 | ©2018 Journal of Advanced Management Science | |||||
関連サイト | ||||||
識別子タイプ | DOI | |||||
関連識別子 | https://doi.org/10.18178/joams.6.4.190-196 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |